The Garuda Wisnu Kencana Cultural Park is truly amazing.

You could see this massive structure from almost anywhere in Bali. So we had to go there. The park is about 60 hectar according to their website and the main attraction the Garuda Visnu Kencana is about 120 m high. Its a statue of Lord Visnu riding the mystical bird Garuda. So its one of the largest statues in the world.

The park is really huge and like the Uluwatu Temple not wheelchair friendly as there is a lot of stairs. Its really hot there, don't forget your hat and bottled water. We spent almost 2 hours there. All through the park there are so many stunning statues. Based on the Balinese Hindu Culture. Even the landscape ia beautifully crafted.  The large statues of Visnu and Garuda are so beautiful and amazing.

Some facts from their website
"GARUDA WISNU KENCANA Cultural Park is a +/- 60ha area of cultural park located in Ungasan, Badung Regency. GWK Cultural Park offers a lavish Indonesian cultural heritage for years to come with the upcoming monumental Garuda Wisnu Kencana Statue as the Indonesian Icon of civilization, the number one cultural icon in Bali.
Garuda Wisnu Kencana statue is the symbol of God Vishnu riding the great Garuda as his trusted companion. The statue is designed to be one of the world’s largest and highest monumental statue in the world. Total height of the statue is 120m, consists of 24 segments and formed with 754 modules made of copper and brass coated patina acid." To know more just visit their website at Garuda Wisnu Kencana Cultural Park

At the entrance there's a souvenir centre and also little shops selling souvenirs all the way up to the entrance of the park.

The Garuda Wisnu Kencana Cultural Park is truly amazing.

You can even see how big this complex is on google maps

Fun and Educational Family Activities in Malaysia 

 Every time I search for a getaway for my family, there are some criterias which I look for. I look for destinations are located close to food outlets, some retailers and also maybe a shopping mall as its much easier to search for all those things there. Travelling with little kids this is very important to us. Another item that I look for is whether there are fun as well as educational activities for my family there. I like to try different things each time. We have visited the Hot Air Balloon and Flower Festival in Putrajaya. And is looking forward for the International Fireworks competition there. Below are some of the enjoyment and Educational activities that we have visited. Some of the prices might fluctuate so its best to visit their website first before you go there.

To know more please click here   Fun and Educational Family Activities in Malaysia 

Uluwatu Temple, Pecatu Bali

When in Bali, this is a must see place. The Uluwatu Temple is situated on a cliff with a mesmerizing view of the Indian Ocean. Its not wheelchair or baby buggy friendly and its a long stroll by the cliff with loads of stairs. But if you are able, don't miss this opportunity. There is an entrance fee at the entrance. Also, since its a sacred place you are required to cover the lower part of your body. You can get this cloth at the entrance and its free. Simply drop it into a box on the way out. Carry with you a hat and bottled water. Cause its very hot there. And also a good camera

Becareful, there are very cheeky and aggressive monkeys everywhere. I saw a tourist get her handphone snatched away. Just don't disturb them and keep your valuables in your pocket and move around in groups. Then you will be safe. A lot of tourist disturb them.

Klook.com

Fun and Educational Family Activities in Malaysia 

Every time I search for a getaway for my family, there are some criterias which I look for. I look for destinations are located close to food outlets, some retailers and also maybe a shopping mall as its much easier to search for all those things there. Travelling with little kids this is very important to us. Another item that I look for is whether there are fun as well as educational activities for my family there. I like to try different things each time. We have visited the Hot Air Balloon and Flower Festival in Putrajaya. And is looking forward for the International Fireworks competition there.
Below are some of the enjoyment and Educational activities that we have visited. Some of the prices might fluctuate so its best to visit their website first before you go there.
Fun and Educational Family Activities in Malaysia 
Klook.com

Amazing Rock Bar, Bali

A single word says everything. AMAZING . A dazzling bar perched off cliffs and built onto a few rocks rising up out of the ocean. The Rock Bar must be the work of somebody with impressive imagination and vision. The view is amazing. There is little section built into the cliff. The DJ counter and a few tables is located on a round cliff.

The best time to be here is when the sun sets. You can reach the bar via a tram. So there will be a neverending stream of people who come here,especially just prior to sunset. So advisable to be there early to secure a place.

Service as with everything at the Ayana is excellent.

Malaysia also has lots of fun places to visit. Visit my site to find out more

Fun and Educational Family Activities in Malaysia 

 Every time I search for a getaway for my family, there are some criterias which I look for. I look for destinations are located close to food outlets, some retailers and also maybe a shopping mall as its much easier to search for all those things there. Travelling with little kids this is very important to us. Another item that I look for is whether there are fun as well as educational activities for my family there. I like to try different things each time. We have visited the Hot Air Balloon and Flower Festival in Putrajaya. And is looking forward for the International Fireworks competition there. Below are some of the enjoyment and Educational activities that we have visited. Some of the prices might fluctuate so its best to visit their website first before you go there.

To know more just click here Fun and Educational Family Activities in Malaysia

Klook.com

Fun and Educational Family Activities in Malaysia

Malaysia have lots of little gems hidden away. You just need to look it. When travelling with my family, I usually research for Fun and Educational Activities to make the trip worthwhile. I like to look at different activities and things that they can do. I have visited Legoland Johor, the Floria Flower Festival and Hot Air Balloon in Putrajaya, Muzium Padi and so on. The list is long. So if you are looking for some Fun Places to bring your guest. Just visit my site below.

Fun and Educational Family Activities in Malaysia




Every time I search for a getaway for my family, there are some criterias which I look for. I look for destinations are located close to food outlets, some retailers and also maybe a shopping mall as its much easier to search for all those things there. Travelling with little kids this is very important to us. Another item that I look for is whether there are fun as well as educational activities for my family there. I like to try different things each time. We have visited the Hot Air Balloon and Flower Festival in Putrajaya. And is looking forward for the International Fireworks competition there. Below are some of the enjoyment and Educational activities that we have visited. Some of the prices might fluctuate so its best to visit their website first before you go there.

I’ve listed all the activities by the state of that it is located in. To go straight to the reviews, just click on the link below. For the summary of the activities just scroll down.

To know more please click, here Fun and Educational Family Activities in Malaysia

Hobbies:- What Bill Gates, Warren Buffett, and 9 other incredibly rich people do in their spare time - Business Insider

Most people will think that the rich and famous will normally spend million or billions in their spare time. They have the dough why don't spend it. But in reality they spend their spare time on simple and not expenxive persuits. Here are an article on how 11 Rich and Famous People spend their spare time. Like Tony Robbins, he likes the ocean. I totally agree with him. I too find the ocean very relaxing. THe resorts where I worked have always near the ocean. So every morning before I really start my work, I always go to the seaside and just let my thoughts flow while watching the waves come to shore. Here s an exceprt of he artitcle. If you would like to know more, just click on the link below.

What Bill Gates, Warren Buffett, and 9 other incredibly rich people do in their spare time

Life coach and author Tony Robbins is a ‘freak for the ocean.’

Estimated net worth: $440 million

“I’m a freak for the ocean,” Robbins told Fortune. “It energizes me.” His house in Palm Beach, Florida has a 165,000-gallon infinity pool and a master bedroom that overlooks the ocean.

He also owns the Namale Resort and Spa in Fiji, a five-star resort which offers luxury villas, spa cuisine, massages and hydrotherapy, and scuba diving trips to nearby coral reefs.

Read more at  What Bill Gates, Warren Buffett, and 9 other incredibly rich people do in their spare time - Business Insider

Learning about Malaysian Heritage at Mini Malaysia Melaka

If you want to learn more about the Malaysian Heritage all in one place, then you should visit the Mini Malaysia Melaka. I brought my little ones there. Mini Malaysia is a educational theme park that has 13 traditional houses from the 13 states of Malaysia. Each house has their very own unique features. This park is not only for tourist but also for us Malaysian. So as we never forget our heritage. I hope they will maintain and upkeep this park for future generations to come. Below is an exceprt of my review of the park. If you want to know more just click on the link below.









Mini Snips of Malaysia at Mini Malaysia Melaka



I visited the Mini Malaysia some time ago. Those days Air Keroh was just coming up. That was some 10 years ago.So this time I brought my two sons and a nephew here. Just to let them see the different Malaysian traditional houses. I also wanted to see the Mini Asean. Which was said to house different Asian Houses. But alas it was under renovation.



The Mini Malaysia gives you a great value for your money for the educational experience. There are 14 different types of “kampung” (village) houses of the 14 states in Malaysia. You can go into each house to get a feel of each house.





To know more, please click here     Mini Snips of Malaysia at Mini Malaysia Melaka

From my Restaurant Promotion Ideas website- 5 Ways to Plate your Food like the Masters

Beautifully presented food is a great marketing tool for restaurants or cafes. Brautifully presented get posted on social websites like Pinterest, Tweeter, Facebook and so on. It gets looked by million of eyes. Thus promoting your restaurant.
With a little creativity, you too created beautiful scrumptious looking food. Recently I wrote in my Restaurant Promotion Ideas, "5 Ways to Plate your Food like the Masters". Below is an exceprt from the article. If you want to know more, just click the link below.

5 Ways to Plate your Food like the Masters

2. Play with color and texture.

As stated above, chefs prefer white dishes plates. With white plates they will play around with colours. My former manager one of my mentors in the restaurant industry. Mentioned that even for buffets you need to consider the colour of the food. If you put many of the same colour dishes on the buffet,  it is going to be boring and plain. Same goes with your dishes. Choose colourful foodstuffs to place but never make use of artificial colouring. Plan ahead before you start plating. A case in point is grilled fish, mashed potatoes and sauteed couliflower. All looking white and pale. You can include some baby carrots to the cauliflower or add an edible flower on the fish. Also a bowl of oatmeal will looking yummy, in the event that you chopped diced fruits. A word of advice. Make sure the presentation is not too elaborate that it might slow down your kitchen crew.

For the 5 ways to Plate your Food like the Masters. Please CLICK HERE

Using Car Stickers to Promote your Restaurant

Imagine having millions or even billions of mini billboard moving around your city. And with minimal cost to your business. Imagine other people promoting your restaurant. All this can be achieve using Window Car Stickers. Hand out unique car stickers to your customers and also people in your area. Let them stick on their window and when they drive around you will have a moving Billboard. Below is from my Restaurant Promotion Ideas website about the usage of Car Stickers to promote your restaurant.

Restaurant Promotion Ideas #42 – Car Stickers

I noticed some unique car stickers on car windows from Starbucks and 7eleven. This got me thinking that it is a great advertising avenue for my restaurants. Cause cars are  moving around, so you got a free promotion billboard moving around your city. So if your sticker unique as well as eye catching, people notice your logo. Make sure you put your address on it. In cities, there is traffic jams and also massive parking lots.  So people will have time to take down your number or your website address.


Read More Here   Restaurant Promotion Ideas #42 – Car Stickers

R & R Jejantas Air Keroh, Melaka

Whenever we travel to Melaka or from Melaka heading north, we will usually stop at the R&R Jejantas Air Keroh.  What's unique about this rest stop is that the some of the restaurants are on the bridge over the highway. The restaurants are KFC, A&W as well as Restoran OB. I believe OB stands for Over the Bridge. Being typical Malaysian, we look for rice for most of our meals. So we usually head to Restoran OB. They have the normal Malaysian Fare such as Nasi Lemak, Nasi Goreng, Mee Goreng and so on. Prices are also reasonable around RM6. 00 for a plate of Nasi Lemak with a large piece of Ayam Rendang. And my kids  usual had the chicken rice. As the restaurant is above the highway you will have the full view of vehicles plying the highway. So this keeps my sons occupied. They will sit by the window and watch the cars as well as lorries go by. Thus keeping them quiet while daddy and mummy eat. 

Also to the restaurants, there is also souvenir shops. Also located  infront of the Restoran OB is the Al Ikhsan Sports shop. As with other rest stops in Malaysia, there is enough parking and toilets are clean. There are also many food outlets located near the car park. And also a Baskin and Robbins.

If you want to know more about My Favourite Rest Stop in Malaysia, please CLICK HERE.

Create Awesome New Year's Eve Memories to keep People Comng Back for More

In 2001, the National Restaurant Association estimated that 100 million Americans plan to celebrate the New Year by going out to a retaurant or bar. Their survey showed that one in five Americans will go to a bar or restaurant on New Year's Eve. So in order to close he year with a bang, there's alot you need to do. You must promote fast to get the people into your door on New Year's Eve. After you get people in, you need to make your party awesome, so they will return next yearand the following year. In my Restaurant Promotion Ideas site, I have listed some ways that I do to amp my Ne Year's Eve Party.

Restaurant Promotion Idea # 41 – Make your New Year party Memorable to keep them coming back

New Year’s Eve day, is an opportunity to let your hair down as well as party with friends. There are lots of reasons to celebrate New Year’s Eve. You can say to celebrate a fantastic year thats passing.  Or perhaps you can say goodbye to a not so good year and hope the coming year will be better. Most people will start searching for party venues early. Thus begin early to promote your restaurant or bar  to be ahead of the rest. Get your entertainment plan early. Cause this is when the good entertainers get booked early. Make sure you have enough staff as well as beverages. Do you need to have any special food? Pretty much everything in place, you still need to plan some activities to make your New Year’s Eve party even awesome. So people will come back next year and the following year. Here are some ideas on how to amp up your party. Some I have carried out and some I am going to try.

1. Create a Theme

Rather than doing just a normal Countdown Party, do a party with a theme. This year I am going to do a “Mad Hatter Party”. My staff will put on different hats and the customer who comes in wearing funny hat will get a10% off on their beverage bill. There are many theme party ideas that you can do. Some examples are a Mardi Gras or even a Hawaiian Luau theme. Do something out of the ordinary that will “WOW” your customers. So they will be back next. I stumbled upon this great website on how to organise a theme party in your restaurant or bar. Please click here www.gourmetmarketing.net

 To know more please CLICK HERE.

Literally Drive your Customers to Your Restaurant

The thought of organising transportation for a group of people just to go out for lunch might seem daunting to some. This will deter them from coming to your restuarant especially if you are far from their office. So if you are able to, provide some sort of transporation to your restaurant. It will give your restaurant an edge above the rest. In my recent I wrote about how we used our resort bus to transport groups from their offices for lunch to our restaurants. Below is an excerpt from the article. If you want to know more, then click on the link to take you to the article.

Restaurant Promotion Ideas # 40 – Literally Drive Customers to Your Restaurant

The resort that I am presently attached to, just purchased a mini bus. To transport their guest as well as  employees to and fro the resort. Of which I felt could also benefit my restaurants too. So I came out with a special package Specially for Corporate Companies to dine in my restaurants. Besides Menus and Beverages, we also provided transportation from their office to the resort. This is for a group between 20 to 35 person, we will pick them up from their company or office in our bus. To know more, please CLICK HERE

Guest Post - Five Budget-Friendly Activities in Kuala Lumpur

Recently I had the honour of featuring a guest travel blogger in my Travel at Malaysia website. Jess has spent almost 3 and half years travelling and documenting her travels in her Tripelio website. Her blog is loaded with tips to help you enjoy your travels. There is even tips on Backpacking in Mongolian and hiking on the Inca Trail.

Five Budget-Friendly Activities in Kuala Lumpur

 Guest Post by Jess Signut
 Thanks to Travel at Malaysia for sharing my article on the five best budget-friendly activities in Kuala Lumpur. It is a wonderful resource for anyone headed to Malaysia in the near future. And for those not planning a trip to Malaysia, I particularly recommend this article on the top 20 reasons why you should!
Although travel in Malaysia isn't quite as cheap as in some other countries in Southeast Asia, Kuala Lumpur can still definitely be done on a budget. There are plenty of free or cheap activities to fill your itinerary, regardless of what your interests are. Here are five of our favorites:

Image courtesy of Guyfrombronx under CC BY 3.0

1. Take a Walking Tour.

The tourist parts of Kuala Lumpur are relatively compact, making the city easily navigable on foot. If you're interested in taking a walking tour to help orient yourself and to learn some of the history of the area, you can download apps with maps and information to your smartphone or tablet. You may also be able to take a free walking tour. These are sometimes put on by the city hall. The tour guides are paid only in tips, meaning you aren't obligated to shell out the exorbitant fees that some city tours charge, but you still get a great tour out of it.

2. Visit Masjid Jamek.

Roughly half of the population of Kuala Lumpur is Muslim, making this mosque a very important building in the city. In fact, it served as the main mosque of the city for the first half of the twentieth century, until the National Mosque, Masjid Negara, was completed. Masjid Jamek is Moorish in style, making it markedly different from the Chinese and Indian temples that also dot the city (many of which are also free to enter).

To know more please, CLICK HERE

5 Easy Ways To Go About Marketing A Restaurant

By: Nick Fosberg Founder of Bar Restaurant Success
Author of “The Bar Restaurant Owners Guide To Doubling Your Profits & Loyal Regulars In Any Economy”

1. Facebook

According to pewinterent.org 71% of adults use Facebook. That’s the highest of all social media outlets as of now. Where Twitter comes in at 2nd place at only 23%.

 The best way to use Facebook is to use Facebook ads, but do it using the “Power Editor.” Why? Because you can target people based on their purchase behavior. For example you can target people based on if they are buying beer, wine, liquor, or meals at other bars and restaurants in your area!
If you’d like to see a video of exactly how to do that, you can do so by clicking here

Big Tip: If you are going to use Facebook ads in order to get the greatest return, you must make them an offer! Don’t just promote specials and prices. You want to make them an offer and have them come in to redeem that offer or take them to a lead capture website, a one page site that collects their information in exchange for the offer.
When you advertise like this on Facebook, you’ll be able to track the results better. You’ll know how many people came in or how many people opted in to get your offer.

2. Restaurant Review Sites

Restaurant review sites are the perfect opportunity to place an ad because you are popping up in front of people who are LOOKING for a place to eat or drink. Perfect audience to target right?
In my opinion I’d have to say that Yelp, Urban Spoon, and Zagat are the top 3 players in the review site niche. Look them up on google and test our $100 or so in ads and see what kind of results you get.
Just remember, you want to focus your marketing dollars on where you think you can hit your prime target market. Restaurant review sites is perfect for this!
To know more please click here 5 Easy Ways To Go About Marketing A Restaurant

Restaurant Website Design, The Easy Way

   

Professional Web Design Without Spending Thousands

The beautiful collection of website templates available on Restaurant Engine were crafted by top professional web designers who normally charge thousands for custom web design. Every detail perfectly positioned for restaurant websites to impress and attract more customers.

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The Benefits of having a Take Away Counter in your Restaurant

Recently I mentioned that I added a take away counter in front of my restaurant. Which in turn gave me some incremental revenue. This particular idea is good in places where you have heavy foot traffic. Some examples are shopping malls and sidewalks. So it worked well as the resort lobby was just infront of my restaurant. Which gets busy when people check in and out.

A research done by the National Restaurant Association "nearly half (46 percent) of adults and 61 percent of millennials say an important factor in choosing a table service restaurant is the ability of takeout or delivery options" Source National Restaurant Association.

One of the benefits as as stated above is the incremental revenue received. As will be taking away food items, this won't disrupt your turn over of tables. This will be extra revenue together with the revenue from dining in. This increases your revenue without raising the operation cost much. You don't even the need to expand your restaurant. You need a staff to man the counter and also a small counter space.

Another benefit is that if the people that are taking away the food likes the food. They may dine in. Because the one thing that will bring customers back is your food. Should you offer delicious takeaways, then this will entice them to come back for more plus they might even dine in. Which means you have to make certain that the food on display is fresh as well as delicious. Additionally ensure that your counter is lit and signs are visible. And don't stinge on packaging, get some high quality and designed packaging. If you have the budget, create unique packaging that will make your restaurant stand out above the rest. I like the packaging from a bakery shop shown below. Unique and has the menu of the other products on it. Serves two purpose as a packaging as well as a flyer. Add some new items to keep your customers interested in your takeout counter. Keep the popular ones. Take a look at how the big boys such as Kentucky Fried Chicken, McDonalds, Pizza Hut do it. They are changing their specials but keeping the favourites.

One more benefit of having a takeaway counter is to sell your desserts. Put a takeaway counter by the cashier counter and visible to the dining area. Add some scrumptious looking desserts. Some customers might not have dessert in your restaurant after their meal, they might be full. If you have packaged desserts to go they might take some home. To have later with their favourite hot beverages. As with any kind of business you need to look for new ways as ideas to get incremental revenue. Do visit my other post in this Restaurant Promo Ideas website for more ideas. Hope it will be of great help to you.

 Here's an interesting article on people who benefited from having a takeout window. Happy reading Windows of opportunity: how takeaways got posh

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Website www.tonys-coffee-shop-business-plan.com
If you want to make $300,000.00 in sales your first full year, you MUST read this letter... Then you'll find out how to open your own profitable coffee shop from someone that has made all the mistakes for you...and corrected them. What would you pay for this guidance? ... read on to find out more!!!
To know more Click Here!

Giving your 100% even if its your Last Project

Recently I was asked to assist in the discussion of our new upcoming property. They were doing the initial planning and needed some feedback from the people  on the ground. Those that ran the daily operations.

It got me thinking me thinking should I do it just for the sake of doing it. Cause the property is miles away and will ony be ready in about 5 years down the road. Not sure if I will ever be working there. So why should I give my 100%.

Then I remembered this story I received a few years ago. Its about a carpenter who was retiring. So his boss gave him one last project. Which was to build a house according to his specification and he could use any material in the store. So the carpenter did it half hearted. He was not going to be a carpenter anymore, so why should he care. When the house was completed, the boss presented it to him as a going away present for all his years of hardwork. He was sad cause he made the house really slipshot. The moral of the story is whatever job you get, do it 100%.

Petronas Malaysia even did a video similar to the story above. The video is below, enjoy.





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10 Tips for Running a Profitable Restaurant or Bar

 

Faced with intense competition, rising food and labor costs and sluggish economy, today’s bar and restaurant owners and operators know they can never take their eyes off of the bottom-line. 

From menus and culinary trends to technology, here are 10 smart ideas to help your bar or restaurant stay competitive and profitable. 

1) Reinvent your restaurant: 

In a Buffalo News article by Stephen T. Watson, “In restaurant industry, high turnover and intense competition,” industry veteran Steve Calvaneso said, “You have to reinvent yourself at least once every 10 years.” Calvaneso’s restaurant holdings over the years have included Hooligan’s, City Grill, Bacchus Wine Bar ; Restaurant and Libation Station.   

2) Stay hungry and don’t rest on your laurels:
When business is steady and you have established a steady stream of solid, loyal patrons, it’s easy to take a step back and just keep the business running as usual. But that kind of thinking can often lead to stagnation and risk of falling behind. “Hungry means to try to learn more, always try to work hard, try to understand more from others, don’t be afraid to ask questions, make mistakes and learn from your mistakes,” according to World-Renowned Sushi Chef Nobu Matsuhisa.  

3) Pay attention to what customers are saying:
With popular review and social media sites, such as Yelp or Facebook, a complaint or negative comment from just one customer can quickly spread like wild fire. Therefore, staying on top of what your customers think and proactively asking for feedback are essential. For more information on this topic, check out our previous blog post on Smarts about how to get valuable customer feedback.  

4) Embrace technology:
Customer-interfacing technologies are a plus with many restaurant consumers who would rather pay their own tab than wait for the bill from their busy server. More and more restaurants are replacing paper reservation books with electronic reservation systems (i.e. OpenTable or UrbanSpoon), and putting tablets at the table for their customers to view menus, pay their bill, etc.  

5) Add entertainment to the mix:
Entertain guests while they are waiting with interactive Trivia and Poker games. They will be more likely to stick around longer and less likely to complain about slow service or waiting to be seated. Check out our BEOND social, mobile, entertainment & marketing platform!  

Click here 10 Tips for Running a Profitable Restaurant or Bar to get the rest of this great article.

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Tony's Coffee Shop Business Plan
Website www.tonys-coffee-shop-business-plan.com

If you want to make $300,000.00 in sales your first full year, you MUST read this letter...
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21 Life Tips From The Timeless Wisdom Of Lao Tzu- Part 1

Lao Tzu is believed to have lived in ancient China around 6th century BC.

Exact details of who Lao Tzu was and when he lived have been a topic of debate among historians.

Some even believe that Lao Tzu was not a single person and was the synthesis of many wise people of the time.

Even though the identity of Lao Tzu may not be clear, the legendary work Tao Te Ching has been illuminating the paths of millions over the centuries.

Considered one of the most profound pieces of wisdom ever written, the Tao Te Ching is a short work of 81 chapters. The Tao Te Ching is Translated as “The Classic way,” or simply “The Way.” It would be an understatement to say that it is full of timeless tips for living that are relevant even today.

In this post, we begin scratching the surface of Lao Tzu’s great work. I have been deeply influenced by Lao Tzu over the years and this post is my profound gratitude for his wisdom and guidance.

This is Part-1 of the 2-part series on the wisdom of Lao Tzu.

- Interested, see more at: 21 Life Tips From The Timeless Wisdom Of Lao Tzu- Part 1

Eater outreach: Restaurants invest in social media to attract customers, but how well does it work?

By Howard Riell, Special to VEGAS INC

If you build it — a social media bridge to restaurantgoers — they will come, right?

Not so fast.

Social media is all the rage: The Pew Research Center reports adults who use Instagram has doubled in two years from 13 percent in 2012 to 26 percent in 2014.

But a majority of Americans — 62 percent — say social media has no effect on their purchasing decisions. In the restaurant industry, the Sprinklr Social Business Index reports the average restaurant has a mere 3 percent engagement rate on social media.

That means restaurants would be better off ratcheting down their social media expectations and connecting with consumers offline. Offline word-of-mouth, from face-to-face or phone conversations, has a significant advantage (50 percent vs. 43 percent) over online interactions with respect to purchase intent, a Keller Fay Group TalkTrack study found.

The good news is there are lots of ways to engage customers offline, including stellar food and service, loyalty programs, friendly hosts and servers, charity work and community involvement.





The perks and pitfalls of social media

Armand Iaia, regional manager for the Chicago-based restaurant consulting firm Cini-Little International Inc., says social media messages often are perceived as just another form of advertising.

“Many people are immune to this kind of advertising and do not pay attention to it. I don’t,” he said.

But Gary Worden, a restaurant operator and publisher of Restaurant Startup and Growth magazine, said social media can play an important role for smaller restaurants. Good reviews can boost business. 

“Independent restaurants particularly seem to generate a good number of reviews that can have an effect on prospective guests and guest visits,” Worden said. “The higher the restaurant menu prices or if the guest has friends or a special occasion, the more influence the social media reviews can play a role.”

If you would like to know more, please click here Eater outreach: Restaurants invest in social media to attract customers, but how well does it work?

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Yes, Marketing Graphic App! lets you create beautiful marketing material which can be used for the web as well as the print industry, including flyers, coupons, rack cards and more (see the full list on the Left).

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What I follow to keep me in the know about the Restaurant Business

The restaurant industry is an ever changing industry. There's always brand new food trends, new technology. There also alot new ways of promoting as well as marketing your restaurant. Even the the big boys such as McDonalds need to evolve or else they will be left behind. McDonalds plus some other fast food franchise are opening their doors early for breakfast. This is to capture incremental business from the early birds. 
Fortunately there are websites on the web that you could follow. To keep oneself up to date with the changes in the industry. Together with new restaurant promotions ideas to help you market your restaurant. 
Below are a few websites that I follow, subscribe and have found to be quite useful.

National Restaurant Association

The National Restaurant Association website has lots of articles on the food and beverage industry. You will discover tips on promoting your restaurant as well as how to build your email list. How to promote your restaurant by way of social media. And so forth. They even have a category known as "Workforce Engagement" which covers training and hiring of staff.
I discovered this site when I was looking for holiday marketing ideas and found. The article was "10 Holiday Marketing Ideas".
Just visit this website and see for yourself. National Restaurant Association

RestaurantNews.com

I subscribe to their free email newsletter. They will send to you a newsletter with all their top stories and|as well as lastest trends. Neat thing about their newsletters are there's articles on Restaurant Marketing Ideas for each month. Each monthly restaurant marketing idea article also has a Marketing Calender with all the popular holidays for that particular month. I have shared a few of the Monthly Restaurant Marketing Ideas articles here. Besides there are articles on what other food outlets are doing.
So subscribe to their free email newsletter. They will send to you a newsletter in your mail and will have an idea on the current trends in the industry.
The website to go is RestaurantNews. com.

Smartbrief

The Smartbrief website sends out regular newsletters of the category that you subscribe to. There are quite many categories that you could subsribe to. There are categories for Business, Education, Finance, Tech and more . All in all about 13 different categories. I subscribe to a few of these categories. One of them is the Food and Beverage, subcategory Restaurant Smartbrief. What I get in my mailbox on a daily basis are articles related to the Restaurant Industry. Some of the articles are useful. You don't need to search the web for new ideas or information, team at Smartbrief does it for you.
To know more or subscribe visit Smartbrief. com.  

Foodservice.com

I came across this website while looking for a restaurant idea forum. The forum was also very informative as most of the members was some way or another involved in the food and beverage business. The forums had categories like Restaurant Biz talk (for those in the restaurant business), Chefs and cooks corner, Techtalk - Restaurant Point of Sales. You can even subscribe to their weekly newletter of which they will highlight their picks for the best article for the Restaurant Industry.
You visit this site at Foodservice.com

Zite.com

Another source of my restaurant news is from Zite.com. But recently I have learnt that it was aquired by Flipboard. Hope it will remain the same great site. Well here's something about Zite. I installed the Zite App o my smartphone you can get it from the Google Play Store. Put n my favourites which one of them was of course about food and restaurant. So daily I just whip out my Smartphone. Go to the app and see what is the lastest news on my chosen topics. Zite is a daily magazine that analyzes millions of articles and gives you the best and popular ones.
You can install this app from Google Store Zite or the lastest Flipboard.

Article Source :- Restaurant Promo Ideas        

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