IHOP demonstrates power of “not cramming too much stuff onto the menu.”

A Bloomberg Businessweek article today presents an engaging and instructive look at IHOP’s newly redesigned menu. You should check it out.

The menu redesign is credited with a 3.6% jump in sales. Not too shabby.

Here’s a sample spread with graphics that I screen-grabbed from the Bloomberg Businessweek article.

IHOP demonstrates power of “not cramming too much stuff onto the menu.”