Adding an Alfresco Dining to draw in Customers.

Unique Selling Proposition with Afresco Dining

Other then the food or beverages served in the restaurant, you also need look into the Unique Selling Proposition of your restaurant. Unique Selling Proposition is why customers choose your restaurant over your competitors. One way is to add an Alfresco Dining Area.

Adding an alfresco dining area is a great way to increase seating for any busy restaurant and is also a great unique selling proposition to draw in customers. The term "alfresco" comes from an Italian word meaning fresh or open air. I am not sure what is it about an open air dining area that it adds elegance to any dining experience. People also believe that food eaten outdoors taste better. Maybe it’s the sunshine and warm breeze that creates a “I’m on vacation” feeling,

As Malaysia is blessed with warm weather throughout the year, outdoor dining is a favorite option among diners especially from people cooped up in the office 5 days a week. This is the reason that I have setup an outdoor dining area on the roof of the hotel that I worked. The Roof Top Restaurant has a great view of the sea especially when the sun sets. So much so that I have added a special sunset happy hour with beers at a special price. I have even purchased two coin operated binoculars so people can look out into the sea. If your place has a great full moon view on the sea, you can do what I did in Cherating which was have a full moon happy hour. The full moon nights are really beautiful as the moon lights up the sea. What I did was look at the Chinese calendar which is quite easy to get in Malaysia. From there you will get the dates of when the moon is at its fullest. As we had quite a number of long stay guests who normally stayed a week, we put into their rooms that there will be a beautiful full moon in three days time. So on the full moon nights we opened the pool bar which was near the sea, played light instrumental music and served beverages and bar snacks. There were a quite a number of people just sitting having drinks and enjoying the moonlight. Entertainment is provided by mother nature and its free.

 Here is an article on an outlet that has benefited from having a Patio in their establishment, Patio investments pay off for Crave, Psycho Suzi's

Here's great another article on 4 Ideas to Boost Patio Business

For more Restaurant Promotion Ideas just visit my site Restaurant Promo Ideas.com


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CLASSIC restaurant management suite was put together by Andreas Breitfuss and his team to help those people in the restaurant industry. It is a selection of restaurant management tools that when used in combination can help you streamline your restaurant, café or hotel. These pre-designed forms, templates and spreadsheets save you time to concentrate on other areas of the business. There is beverage costing sheet, restaurant requisition sheets, purchase order forms, blank stock take sheets, stock take spreadsheet, stock take financial analysis spreadsheet, wastage sheets, standard food recipe templates, standard beverage recipe. Beverage engineering spreadsheet, menu placement card, menu advertising elements and sample restaurant menus