Restaurant Promo Ideas # 23 - Five ways to Market the FIFA World Cup

The FIFA World Cup is played once every four years and this year in 2014 the World Cup will be in Brazil beginning 13th June 2014. There will be millions of fans in every country on the planet following their favorite teams. A written report in the Nielsen website, around 111. 6 million U.S people watched at least 6 minutes of the 2010 World Cup on English as well as Spanish language networks, based on an analysis by the Nielsen Firm. The figure is a 22% increase from the 91.4 million U.S. viewers during the 2006 World Cup. You can view the full report here. 2010-world-cup-reaches-nearly-112-million-u-s-viewers These people, the fans will also be seeking venues to watch their favorite team in action along with their buddies. Reason being its more enjoyable watching as well as cheering along with others than just watching in your own home by yourself. So screening The World Cup in your restaurant or bar will definitely boost your revenue. You can add numerous television and also a large screen however you still need to do things differently from the rest in order to bring the masses in. Here are some methods on how you can market the World Cup as well as run specials that are lined up with the game schedules.

1. VIP Private Screening

The current resort that I am attached to features a few Private Karaoke rooms. So what I intend to do is to run the sports channel cable connection to the Television in each Karaoke room and offer the room as a private viewing venue for the World Cup. Now my customers have three private rooms to watch their favorite team with their friends. And me I just added another Unique Selling Proposition for my KTV Rooms.

2. Support Your Team Specials

Offer special discounts if your customer comes wearing the jersey of their favorite team that is playing. Another version is to give out a free drink if your customer’s favorite team scores a goal. The catch is the customer must be wearing the team’s jersey. You need to hang up a few pictures or even current jersey worn by the Qualifying teams thus people know what is actually worn this season.

3. World Cup Breakfast

In some countries on the other side of the globe, there will be instances that you will receive the live matches in the morning e. g in Malaysia there will probably be a few matches at 9. 00 am. You can take advantage of this situation and run a World Cup Breakfast. Have a special set at a special price. Or even do a small buffet breakfast. Advertise that you have this breakfast and also a big screen to watch the World Cup.

4. Churrasco BBQ

Should the live matches be shown during the dinner hour, then hold a Brazilian Churrasco BBQ. A Churrasco BBQ is a BBQ where the customer don’t need to leave the table. The waiters moves around the restaurant with skewered meat, slicing the meat on to the customer’s plate. Hence the customer don’t need to leave the table and he won’t miss a minute of the game. However your waiters need to be careful not to block the customer’s view when they are serving the meat. Add a bottle of wine preferably from the South American countries with a two person dining.

5. Hold Contest

You can hold Trivia Quizzes and give out prizes. Another simple contest is “Bet who will score the very first goal” in which the customers fills within15 minutes after the game starts. Some examples are “Who will score the first goal – The name of the player or the team, What is the score at the first half. For those easy answers like “Which team will score the first goal? ” you can give out something like a discount or a free drink. For the difficult answers, give out something costly or large like a bottle of wine. What you can do is have a sealed box at the bar counter and for every order of drinks, a customer will get a form to write their answers. When the result is out, open the box and announce the winner and give them their prize. This will certainly help to make the game more fun. Sporting events hold a very dear place in the heart of many customers. Simply by letting them to join in on the fun, you will not only increase their enjoyment and send them home happy, you will also receive an increase in revenue. Do drop by for more Restaurant Promo Ideas.



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20 Ideas for Restaurant Marketing

Any marketer can tell you that you not only need to find new customers, but you need to increase sales to your current customers … you need them to come back regularly, to bring their loved ones to eat too, to recommend you to their friends, and to spread the word that you serve the Best _______ in Town!

Here are 20 Ideas for Restaurant Marketing that will deepen your relationship with your current customers and help you entice the new ones to keep coming back for more.

Utilize the power, reach and low cost of social media … especially Facebook & Twitter.

1. Today’s Specials: Let your customers know that they can easily find out the daily specials on your facebook page or via twitter … no need to call you and ask. If you have a live facebook and/or twitter stream on your website, then the special will automatically show up there too.

2. Menu Changes: An easy way to let your customers know that you’ve changed things up and keep them in the loop.

3. Chef’s Tips: Become a resource for your customers and help them out in their own kitchen with tips on time-saving, food freshness, food prep, complimentary food combos … whatever your chef can dream up that might be useful information. Have a Weekly Recipe for home cooked meals that you promote via your blog and social media.

4. Social Only Discounts: Reward your customers for interacting with you via social media and offer them exclusive discounts with the proper code that was posted/tweeted. Make sure you put something like: Today Only, This Week, 48 Hours, etc.

5. Online to Offline Social Gatherings: Invite groups from Facebook and Twitter to have real world socials at your restaurant … be sure to get all their facebook names and twitter handles so you can thank them for hanging out at your place afterwards. Be sure you give them one of your social-only discounts too.

Read the other 15 more ideas here 20 Ideas for Restaurant Marketing

Restaurant Promo Ideas #22 - Mother's Day Specials

Mother’s Day is just a few weeks away. It is one of the most popular occasion of the year to dine out and celebrate according to the National Restaurant Association in America. This year its celebrated on the 11th May 2014. Most family restaurants will be planning special buffets or hi tea for that Special Lady in Our Life. Mother’s Day like Valentine’s Day and Christmas offers you an opportunity to come out with special promotions thus increasing revenue.

  VIM- Very Important Mummy
For that day give every mother that dines in your place "Special VIP Treatment". Your can give out special garlands with a large shell at the bottom with the words printed in bold "VIM – Very Important Mummy". Give them complimentary beverages, meal on FOC, have a photo taken and put it in a nice frame.

Try Something Different
If your restaurant is located by the beach or a park. Create special picnic baskets for families to purchase to have a family picnic. Get a nice picnic basket, a mat, a nice umbrella and maybe a foldable chair for Mum. Collect a deposit for these items and when the guest returns all the items, give them back the deposit. Prepare some gourmet type finger food, add a bottle of wine. Your tag line could be “The most important gift that you can give your MUM is your time, spend it by the beach or in X park with our special Mother’s Day Picnic Basket”

Give out Gifts
Along with whatever you are offering for this special day, add a gift to draw the customers in. Choose something unique. It don’t only need to be a food or beverage related. You can work with the local photo studio and give out family portraits. They can bring their equipment to your restaurant and set up a mini studio there. Nowadays there is softwares that can even put scenery in your family portraits without much hassle. But make sure your logo is in the picture too. A “Very Important Mum” fridge magnet is also a good idea. Cause your logo will be on the fridge for everyone to see. You can also give out free Spa Vouchers for mums.

Take Care of the Kids
During your mother’s day event. Have a corner for the little ones This is so mum can have her meal with ease without worrying about the kids and eat peacefully. Create a corner for which is fenced up with activities to keep the kids occupied while mum dines. Hire a clown, magician, have some kids games. Even have a mini buffet for the kids to eat. Engage a few staff to take care of the kids. This will give mum a much needed break. No matter what your Restaurant Promotion Ideas  is, do something that will be fun and memorable for families. This will then get you loyal customers.

For more Restaurant Promo Ideas, please visit my site at restaurant-promo-ideas.com

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CLASSIC restaurant management suite was put together by Andreas Breitfuss and his team to help those people in the restaurant industry. It is a selection of restaurant management tools that when used in combination can help you streamline your restaurant, café or hotel. These pre-designed forms, templates and spreadsheets save you time to concentrate on other areas of the business. There is beverage costing sheet, restaurant requisition sheets, purchase order forms, blank stock take sheets, stock take spreadsheet, stock take financial analysis spreadsheet, wastage sheets, standard food recipe templates, standard beverage recipe. Beverage engineering spreadsheet, menu placement card, menu advertising elements and sample restaurant menus

A Peaceful Resort by the Lake - Pullman Putrajaya

This is my second time checking in Pullman Lakeside Resort. The last time was for our company team building some two years ago. I booked Pullman again because I thought it is located on the lake overlooking the Millennium Monument where the 6th Putrajaya Hot Air Balloon was being held. But what I failed to notice was that the lake was large, long and the Monument was on the other side of the lake. The very far end. The hotel is really quite hard to locate as with most places in Putrajaya. Just look for the Putrajaya International Convention Centre. As for me I used my trusty WAZE.

But it’s OK. The hotel is really peaceful for those that want to relax. For those that are in need of activities or nightlife avoid this place. We arrive quite late so we just lazed around. We had the room on the Jasmine Wing which had an Indian Theme. The room was decorated to suit the theme. There is a large bench by the window side. As we were too lazy to drive out, we had dinner in their all day dining restaurant which was reasonably priced and fast.

As the bed was comfortable and zircon was great we woke up late the next day that we missed the morning flight session of the Hot Air Balloon. We later had brunch there.

Even the daily newspaper came in a cloth bag.

A Restaurant on the lake

The Pullman Lakeside is a quiet and peaceful hotel. It’s a great place for Rest and Relaxation. The services there were also very good especially from the Front Desk who went out of their way to help. They even left the counter to open doors and help with baggage. Housekeeping services was good too. I ordered a baby cot and got it a few minutes later with a follow-up call to inquire whether we got our baby cot.

 Address:-
Pullman Putrajaya Lakeside 
No. 2, Jalan P5/5, Presint 5,
62200 Putrajaya, Malaysia.
Tel: +60 3 8890 0000 
Fax: +60 3 8890 0330



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Adding an Alfresco Dining to draw in Customers.

Unique Selling Proposition with Afresco Dining

Other then the food or beverages served in the restaurant, you also need look into the Unique Selling Proposition of your restaurant. Unique Selling Proposition is why customers choose your restaurant over your competitors. One way is to add an Alfresco Dining Area.

Adding an alfresco dining area is a great way to increase seating for any busy restaurant and is also a great unique selling proposition to draw in customers. The term "alfresco" comes from an Italian word meaning fresh or open air. I am not sure what is it about an open air dining area that it adds elegance to any dining experience. People also believe that food eaten outdoors taste better. Maybe it’s the sunshine and warm breeze that creates a “I’m on vacation” feeling,

As Malaysia is blessed with warm weather throughout the year, outdoor dining is a favorite option among diners especially from people cooped up in the office 5 days a week. This is the reason that I have setup an outdoor dining area on the roof of the hotel that I worked. The Roof Top Restaurant has a great view of the sea especially when the sun sets. So much so that I have added a special sunset happy hour with beers at a special price. I have even purchased two coin operated binoculars so people can look out into the sea. If your place has a great full moon view on the sea, you can do what I did in Cherating which was have a full moon happy hour. The full moon nights are really beautiful as the moon lights up the sea. What I did was look at the Chinese calendar which is quite easy to get in Malaysia. From there you will get the dates of when the moon is at its fullest. As we had quite a number of long stay guests who normally stayed a week, we put into their rooms that there will be a beautiful full moon in three days time. So on the full moon nights we opened the pool bar which was near the sea, played light instrumental music and served beverages and bar snacks. There were a quite a number of people just sitting having drinks and enjoying the moonlight. Entertainment is provided by mother nature and its free.

 Here is an article on an outlet that has benefited from having a Patio in their establishment, Patio investments pay off for Crave, Psycho Suzi's

Here's great another article on 4 Ideas to Boost Patio Business

For more Restaurant Promotion Ideas just visit my site Restaurant Promo Ideas.com


Product Restaurant Management Suite - CLASSIC
Website www.restaurantmanagementcenter.com
Cost Only $37 60 days unconditional money back guarantee 

CLASSIC restaurant management suite was put together by Andreas Breitfuss and his team to help those people in the restaurant industry. It is a selection of restaurant management tools that when used in combination can help you streamline your restaurant, café or hotel. These pre-designed forms, templates and spreadsheets save you time to concentrate on other areas of the business. There is beverage costing sheet, restaurant requisition sheets, purchase order forms, blank stock take sheets, stock take spreadsheet, stock take financial analysis spreadsheet, wastage sheets, standard food recipe templates, standard beverage recipe. Beverage engineering spreadsheet, menu placement card, menu advertising elements and sample restaurant menus