Sunday, June 22, 2014

How to open a Panini Cafe

Whats needed to open your Panini Restaurant



Licensed by Creative CommonsNot too long ago a friend, who had several eateries, required some advice. He had acquired a location to open up a food outlet however there was a catch. He couldn’t make use of any open flame in it. Therefore I suggested to him to open up a Panini Shop. Reason being that the pressed sandwich is compact, neat as well as easy to prepare. A Panini shop is an effective approach to lure lunchtime crowd looking for a quick bite to eat. Pressed sandwiches can offer a crispy, tasty snack as well as a light lunch for your customers. Here are some points needed to open your Panini Shop or Kiosk. With regard to the necessary licenses, seek advice from your local authority to get a much better idea.

Panini Restaurant Design

Your restaurant design should have a clean, pleasing as well as comfortable atmosphere. Providing free wi-fi Internet will certainly appeal to customers working from their laptop, although you run the risk of encouraging diners to linger long after finishing their sandwiches. Obtain equipment necessary for your kitchen like cutting boards, a cold counter that you can display your ingredients, refrigerators and also stainless steel counter top for working along with other small items. Last but not least the key equipment the Panani Machine. Ensure you purchase a commercial one that is able to last longer.

Create Your Panini Menu

Making Panini sandwiches is simple; you simply need to make use of simple ingredients. You don’t need to be or even employ a Michelin Star Chef. Get good quality bread like ciabatta, rye, whole meal and so forth. Select hardy breads so they withstand the sauces as well as ingredients. As for the fillers you can include just about anything like smoked meats, vegetables, cheese and various sauces. A good Panini is generally made with only four or five flavor combinations to avoid overwhelming the taste. You can even use your local delicacies example in Malaysia; Spicy Anchovies Paste (Sambal Ikan Bilis) is a favourite. So I suggested my pal to add it to the menu.

Marketing your Panini Shop

The best way that you could market your shop is to hand out free samples. Cut various bite size sandwiches, skewered with little picks. So customers can sample different varieties. Hand out flyers to local offices, so their staff can drop by lunch breaks. Create special stamps where you can stamp on it, each time your customer purchases a sandwich you stamp on the card. Then the customer can redeem their free sandwich when they have 9 stamps. If you are in an office building you can provide delivery service to the offices when they purchase a certain amount of sandwiches.

Selling Add Ons

In my earlier post “Restaurant Promo Ideas #22- Little Things to Help your Customers Spend More” I sold add ons (Souvenirs) in my pub. I sold products with a Pirate Theme that suited my Pub. You can even offer add ons in your Panini Shop or Kiosk. You can offer bottled water, carbonated drinks, fries as well as ice cream. Should you have the space and your local authority or council allows throw around a few tables and chairs, so customers can sit down whilst enjoying their sandwich. Put a glass door fridge stocked with beverages which is visible to the customer’s view in order to entice them. Don’t price the items too high; these are additional revenue to you.

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Friday, June 6, 2014

Simple Father’s Day Promotion Ideas You Can Use at Your Bar or Restaurant

When you think of the popular holidays that bring customers in to your bar or restaurant, Father’s Day might not be at the top of your list. But, according to the National Restaurant Association, Father’s Day is the third most popular holiday for people to dine out (right after Mother’s Day and Valentine’s Day). With that in mind, you’ll want to do everything you can to attract families to your bar or restaurant. Read on for a few great ways to bring in more customers on Father’s Day.

Have a whole week, not just a day.

Not every dad will be free on a Sunday, so extend your promotion. By having Father’s Day deals every day for a week, you’ll be able to attract more people.

Partner with other businesses.

Contact companies in your neighborhood and see if any are interested in creating deals together. For example, you might want to partner with a golf course or movie theatre to offer package deals to dads.

Get macho.

Focusing on traditionally “manly” drinks and food will appeal to many dads. Play up your strong cocktails and meaty meals.

Have a prix fixe menu.

Make things a little fancier by offering a prix fixe menu with limited options.

Organize kids’ activities.

If you want to attract dads, you have to have something for their kids to do. Make sure to have child-friendly games so that dads are able to enjoy themselves without trying to entertain their kids.

Special dad deals.

Reverse the typical “kids-eat-free” deal and offer free meals to dads with every purchase of a kid’s meal. Or, offer free desserts or appetizers to dads.

Instagram contests.

Encourage customers to post pictures of their dads having fun at your bar or restaurant with a specific hashtag. Then, award a prize to the best picture.

Give them something to remember.

Whether it’s a souvenir beer stein or a t-shirt, customers will enjoy having something to remember their special day with dad.

Snap some photos.

Hire a photographer to take photos of dads with their kids, and then get everyone’s email addresses so you can send them their photos. Bonus: getting email addresses means you’ll be able to send them future deals and promotions. Or, consider renting a photo booth for the day.

Father’s Day can be a big moneymaker for your bar or restaurant. Keep these ideas in mind and see how many families you can bring in on the big day!

Article provided by Buzztime.



Simple Father’s Day Promotion Ideas You Can Use at Your Bar or Restaurant

Tuesday, June 3, 2014

Restaurant Promo Ideas # 23 - Five ways to Market the FIFA World Cup

fifa-2010The FIFA World Cup is played once every four years and this year in 2014 the World Cup will be in Brazil beginning 13th June 2014. There will be millions of fans in every country on the planet following their favorite teams. A written report in the Nielsen website, around 111. 6 million U.S people watched at least 6 minutes of the 2010 World Cup on English as well as Spanish language networks, based on an analysis by the Nielsen Firm. The figure is a 22% increase from the 91.4 million U.S. viewers during the 2006 World Cup. You can view the full report here. 2010-world-cup-reaches-nearly-112-million-u-s-viewers These people, the fans will also be seeking venues to watch their favorite team in action along with their buddies. Reason being its more enjoyable watching as well as cheering along with others than just watching in your own home by yourself. So screening The World Cup in your restaurant or bar will definitely boost your revenue. You can add numerous television and also a large screen however you still need to do things differently from the rest in order to bring the masses in. Here are some methods on how you can market the World Cup as well as run specials that are lined up with the game schedules.

1. VIP Private Screening

The current resort that I am attached to features a few Private Karaoke rooms. So what I intend to do is to run the sports channel cable connection to the Television in each Karaoke room and offer the room as a private viewing venue for the World Cup. Now my customers have three private rooms to watch their favorite team with their friends. And me I just added another Unique Selling Proposition for my KTV Rooms.

2. Support Your Team Specials

Offer special discounts if your customer comes wearing the jersey of their favorite team that is playing. Another version is to give out a free drink if your customer’s favorite team scores a goal. The catch is the customer must be wearing the team’s jersey. You need to hang up a few pictures or even current jersey worn by the Qualifying teams thus people know what is actually worn this season.

3. World Cup Breakfast

In some countries on the other side of the globe, there will be instances that you will receive the live matches in the morning e. g in Malaysia there will probably be a few matches at 9. 00 am. You can take advantage of this situation and run a World Cup Breakfast. Have a special set at a special price. Or even do a small buffet breakfast. Advertise that you have this breakfast and also a big screen to watch the World Cup.

4. Churrasco BBQ

Should the live matches be shown during the dinner hour, then hold a Brazilian Churrasco BBQ. A Churrasco BBQ is a BBQ where the customer don’t need to leave the table. The waiters moves around the restaurant with skewered meat, slicing the meat on to the customer’s plate. Hence the customer don’t need to leave the table and he won’t miss a minute of the game. However your waiters need to be careful not to block the customer’s view when they are serving the meat. Add a bottle of wine preferably from the South American countries with a two person dining.

5. Hold Contest

You can hold Trivia Quizzes and give out prizes. Another simple contest is “Bet who will score the very first goal” in which the customers fills within15 minutes after the game starts. Some examples are “Who will score the first goal – The name of the player or the team, What is the score at the first half. For those easy answers like “Which team will score the first goal? ” you can give out something like a discount or a free drink. For the difficult answers, give out something costly or large like a bottle of wine. What you can do is have a sealed box at the bar counter and for every order of drinks, a customer will get a form to write their answers. When the result is out, open the box and announce the winner and give them their prize. This will certainly help to make the game more fun. Sporting events hold a very dear place in the heart of many customers. Simply by letting them to join in on the fun, you will not only increase their enjoyment and send them home happy, you will also receive an increase in revenue. Do drop by for more Restaurant Promo Ideas.



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