How to Market your Menu

How to Market your New Menu

So you have created your restaurant menu, now you have to market it. You have to let people out there know about your menu and your chef. You need to create a buzz and you need to keep advertising even though you have been long in the market. You might think that you are already well known but with all the new products flooding the market these days, customers might miss you out. That's why big brands like KFC, McDonalds and other fast food chains spend millions on advertisements yearly. Eventhough people know them. Below are some ways that I use to promote my menu. Hope its of some help.

1. Advertise your menu

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The first and important thing you have to do is to advertise in the mainstream media that you have a new menu.You may need to fork out some money but this will help to create awareness to your restaurant. As mentioned earlier even big restaurants do it.These will include advertisements in newspapers, flyers, banners and brochures. You can also seek help from your staff to help you hand out the flyers around town. My staff was happy to do it for me. If you have a higher budget you can advertise on the radio or tv. Make sure you write something interesting or use an eye catching pictures. Try to go away from the norm, otherwise people will pass it by cause its just another advertisement.

2. Invite the local media to taste your new menu

You can advertise in the newspaper or magazines as mentioned above. You can also go a step further by inviting some reporters to sample your menu. It is always well worth considering inviting the media to your restaurant. To do this you must be really sure that you are ready. You wouldn't want to make a fool of yourself to the people who is going to write about you. You need to put your best foot forward. I suggest you run your menu for one month to work out any hiccups that might occur before calling the press. When you are ready, then only call the press. If you are inviting only a few media people then call up some friends to dine at your place, so the place will look good not like a haunted restaurant.

3. Invite your local bloggers

These days it’s not only the professional food critics that people listen to for advice. Consumers search the internet on information on your place. A recent survey that was done by the hotel I work of how people got to know about our hotel was 45% said that they knew about us from the internet, 40 % was from friends and 4% from the newspaper and magazines. These will show you the power of the internet. Bloggers have their own set of followers and these followers listen to them. Look around at websites of local bloggers. A good way to start is to search for blogs about your competitors, follow them and see what they write. Whether it suits your style. Also note how many folllowers they have. But a word of caution most bloggers write the truth because they have a reputation to uphold to their followers. If your item is not good, don't feature it or you might get some nasty reviews. Once you get a positive review, you can share it with your customers, post it on your site and on your blog and Twitter and Facebook pages.

4. Pictures sell.

In my former hotel where I worked, we created menus with pictures in it. After printing the menus, I used the pictures and created posters of individual food items. Each food item had a catchy tag line like "Sinful Pleasures" for desserts, "What a Hunk of Beef " for beef burgers and "Get Curried Away"for curry dishes. We noticed that customers is more likely to order a dish when he or she sees a picture. So when we needed to clear a slow moving item, we just put a poster of the item. But you need to take mouthwatering shots of your food. Search the net for ideas on mouthwatering images. Follow suit.

5. Upload on your Facebook, Twitter or othe social sites.
Nowadays most business are using the social media like Facebook or Twitter to promote their company or products. If you don't have a Facebook sites its best to create one. Its really easy. You must put important information under the Info tab which includes your restaurant's location, directions, hours of operation and Web address. You can even put your menu in your facebook site. You also need to let your customers know that you have a Facebook site that they can be friends with. This is done by giving out cards with your Facebook address out to everyone. Apart from that you need to also keep your site updated and attractive. Here is when you can get more creative, with the help of the pictures. You can upload the pictures on your site every two days. Do this after you have uploaded your menu. You can feature not just pictures of your dishes, but also the recipe or a video of the chef demostrating how to cook the dish. You can also feature interviews with your customers. Constantly add interesting things, not only trying to sell your product. If you have interesting article on your Facebook page, people will be interested to be friends with.

6.Email
Even though emailing out newsletters or product update is nothing new within the internet world, it is still a great way to build awareness of your new menu to existing and new customers. You won't have to worry about spamming if your customers give you their email address. Normally when someone has given you their email, they are already interested in your place. This gives you a chance to entice them with special offers or highlight to them your new menu. I have wrote in my post "Restaurant Promo Ideas #6- Collect Mailing Address " on ways to get email address from your customers.

7. Create Videos

The use of videos in marketing is still largely underestimated. There is a huge audience on sites like YouTube. Imagine nowadays an aspiring singer can land a huge contract by just a music video on You Tube. But video marketing can also be used as a restaurant marketing tool. You can post your Chef in action, a tutorial on how to set a table or prepare a cocktail. Don't forget to add your link at the bottom. If you video is good and it might go viral and then alot of people will know about your restaurant.

These are some of the ways of promoting your menu. If you located at a busy intersection you can hand out sample of your food for people walking by. Do dropby for more Restaurant Promo Ideas.








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Personal Financing with Robert Kiyosaki (cont'd)

Cashflow Quadrant
This book is a continuation of the Rich Dad Poor Dad book. In this book Robert Kiyosaki explains that there are four quadrants. It shows which quadrant we are in and which one we ought to be in.

The four quadrants are

E QUADRANT is for employee
These are people who are mainly afraid to take risk. They look for job security and benefits. Thus looking for jobs that offer job security and benefit. They may be highly paid but their financial status is only defined by the employers.

S QUADRANT for self-employed
The people in the S quadrant are self employed. They are specialist in their area. They want to do their own thing. They believe that if they work hard, they will be paid better. They are normally perfectionist and is hesitant on hiring staff. So they will work very hard cause if they don't work , they won't get paid. They are also not able to take leave for long as they are not able to lose any customers.

This is followed by the two Quadrant that we are advised to be in, in order to be financially free. That is

B QUADRANT for business owner
A business owner owns a business that generates money.

I QUADRANT for investor
Investors earn money from their various investments-in other words, money generating more money.

The CASHFLOW QUADRANT is also not a get rich quick book, its only a guide to financial freedom.

Rich Dad's CASHFLOW Quadrant is perfect for employees or self-employed individuals interested in finding new ways to generate cash flow. One of thing that is good about this book is the author tells us to start slow and small, gaining experience first. If you're already a business owner or real estate investor, this book delivers tools for even greater success.


Rich Dad's Guide to Investing.
This is the third book in the Rich Dad Poor Dad Series. One of the things that I have found useful in this book is that in come in short chapters of 3-4 pages each, so I usually read a chapter a night before I sleep to digest and ponder each chapter. In this book, Robert shows how to get started and how it does not take money to make money. As with the first two books, this is not a book for those who want hot tips and quick fixes.

What I like about this book, is that Kiyosaki says that if we look properly we can create our wealth out of nothing. Before finding out about Internet Marketing, I thought that this was a lot of bull. I always thought you need money to make money. But with the internet, it has never been easier to create wealth out of nothing. Take Squidoo for instance, you can write about your favourite topic and make money from it. He also says you should make a plan to be financially secure, a plan to be financially comfortable, and a plan to be rich.
As in all his other books, Kiyosaki's book is worth reading again and again.
This book is a must for those who want to be Financially Independent
One final recommendation I have is to buy his Cashflow Games. Cashflow 101 is a board game that will teach you how to get out of the rat race whatever your status is.
I have a computer version of the game and found it really interesting. It really depicts real life, once you start playing.

Personal Finance Planning with Robert Kiyosaki

Who is Robert Kiyosaki?
Robert Kiyosaki is a motivational author in areas of personal finance, investing and business. A fourth generation Japanese American, born and raised in Hawaii. His biological dad was the head of education for the state of Hawaii. He studied in America, joined the Marine Corps, and rose to the position of an officer and also a helicopter pilot. After his tour in the Vietnam War, he joins the Xerox Corporation as a salesman to learn the art of selling. In 1977 he started his first company which was importing nylon and Velcro wallets that became associated with surfers. In the mid eighties he set up an educational company where people could learn his financial philosophies.
He published his No 1 New York Times Best Seller, Rich Dad Poor Dad in 1997. The characters in the book are off fictional people, loosely based on the people in his life. His poor dad is like most people who work hard for money, taking courses to improve their skills which they think will improve their salary and job security. Like most people that are in the rat race, poor dad is stuck paying bills and feeding his family, just getting by monthly. Eventually poor dad falls out of grace with the government and leave, retiring poor and unhappy.
Rich dad is more of a risk taker. Starting slow using his money to invest in real estate and businesses building up his assets leading to abundance of financial wealth.
He later went to write Rich Dad's Cashflow Quadrant, Rich Dad's Guide to Investing and Rich Kid Smart Kid. All the books have been on the best sellers list worldwide.
Robert later develops a board game to teach individuals about personal financing. The game is called Cashflow 101. As with reading all Robert Kiyosaki's Books, play it with an open mind so as you can learn from this game. This game is also entertaining.
Robert Kiyosaki briefly retired at the age of 47.He is still involved in his Rich Dad Educational Company. His goals are to give people information that will help them make their money work hard for them.

Personal Financing with Rich Dad Poor Dad

Well, I've just finished reading Rich Dad Poor Dad by Robert Kiyosaki for the 6th time (I like reading good books over again). This is a wonderful book that gives you simple insights on ways of handling your personal finances. It has helped me a lot. I'm not a millionaire yet but luckily someone gave me this book before the current economic downturn. I'm able to weather through.
The insight into the difference between your assets and liabilities is really good and simple to understand, which I found it to be true with purchase of gold jewelry (I have always thought that buying gold was a good investment as gold prices increase but found out otherwise).
It also got me thinking of the purchase of a house too.
You will also find out that specializing in your job is not as good you think, as it makes you more dependent on your job. This I have also found to be true with my job. I've always thought that by specializing in only things related to my work, will give me job security but as what Robert Kiyosaki states that it is not always the case. It's true, believe me.
Read the book and judge it for yourself. Just remember that this is not a GET RICH QUICK book but it gives you ideas that will open your mind to different ways of becoming financially successful. It might not make me a millionaire but I'm sure it will make me financially free and out of the rat race.




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Robert Kiyosaki in all his books says you need to create passive income. One the ways he says is though royalty. Well Squidoo is a website that give you money for the amount of visits you get on your page.

Here's a stay home mom that has create passive income for herself using mainly Squidoo. I have her website in my favourite list and found out she knows what she's talking. Have used some of her tips and really works. I'm not earning as much as her but I'm getting there. In the package there is step-by-step information you need to create multiple streams of passive income, and without paying a dime out of pocket.

Here's how it works: Every element of One Week Marketing is broken down into daily items that last . . . yes, you guessed it, a total of one week. :) With my system, there's no worrying about becoming overwhelmed. Just pull up that day's action plan and follow the simple steps and you'll be well on your way to making money.

CORAL WONDERLAND MELAKA



I found out about this place from a friend who resides outside of Melaka. The Coral Wonderland Melaka is located on the fourth floor of the Hatten Square just across the road from the Hatten Hotel. Thats why we stayed at the Hatten Hotel, I didn't want to brave the famous Melaka traffic jam.







Stingray and Starfish that you can touch



Keep your expectations low cause the Coral Wonderland is quite small unlike the aquarium in KLCC or Langkawi. Buts its ok for a start. The entrance fee might quite steep to some. The entrance fee is RM30 for adults and RM20 for kids.

Upon entering the Aquarium you will be greeted by what's advertised as the  'The Longest Touch Pool in Asia. Not sure if this is true but here you can touch or hold tame fishes like baby sharks, puffer fish, stingray, seahorse, starfish and many more. But my four year old didn't fancy touching slimy fishes.

Most of the displays were little aquariums with explanations of the displayed creatures. Its an educational place for families to visit, the kids can have fun touching the sea creatures. There's also a display on reptiles and bugs.

There's even a quiz paper given by the counter. After you complete it you will receive a key chain at the end of your tour as the reward for the quiz.

The location of Coral Wonderland is

F4-01A & F4-99, Level 4,
Dataran Pahlawan Melaka Megamall, Jalan Merdeka,

75000 Bandar Hilir, Melaka, Malaysia

Operating Hours
Open daily from Monday - Friday
10.30am to 9.30pm
Last Admission 9.00pm

Weekend, Public Holidays & School Holidays

10.30am to 10.30pm

Last Admission 9.30pm