Literally Drive your Customers to Your Restaurant

The thought of organising transportation for a group of people just to go out for lunch might seem daunting to some. This will deter them from coming to your restuarant especially if you are far from their office. So if you are able to, provide some sort of transporation to your restaurant. It will give your restaurant an edge above the rest. In my recent I wrote about how we used our resort bus to transport groups from their offices for lunch to our restaurants. Below is an excerpt from the article. If you want to know more, then click on the link to take you to the article.

Restaurant Promotion Ideas # 40 – Literally Drive Customers to Your Restaurant

The resort that I am presently attached to, just purchased a mini bus. To transport their guest as well as  employees to and fro the resort. Of which I felt could also benefit my restaurants too. So I came out with a special package Specially for Corporate Companies to dine in my restaurants. Besides Menus and Beverages, we also provided transportation from their office to the resort. This is for a group between 20 to 35 person, we will pick them up from their company or office in our bus. To know more, please CLICK HERE

Guest Post - Five Budget-Friendly Activities in Kuala Lumpur

Recently I had the honour of featuring a guest travel blogger in my Travel at Malaysia website. Jess has spent almost 3 and half years travelling and documenting her travels in her Tripelio website. Her blog is loaded with tips to help you enjoy your travels. There is even tips on Backpacking in Mongolian and hiking on the Inca Trail.

Five Budget-Friendly Activities in Kuala Lumpur

 Guest Post by Jess Signut
 Thanks to Travel at Malaysia for sharing my article on the five best budget-friendly activities in Kuala Lumpur. It is a wonderful resource for anyone headed to Malaysia in the near future. And for those not planning a trip to Malaysia, I particularly recommend this article on the top 20 reasons why you should!
Although travel in Malaysia isn't quite as cheap as in some other countries in Southeast Asia, Kuala Lumpur can still definitely be done on a budget. There are plenty of free or cheap activities to fill your itinerary, regardless of what your interests are. Here are five of our favorites:

Image courtesy of Guyfrombronx under CC BY 3.0

1. Take a Walking Tour.

The tourist parts of Kuala Lumpur are relatively compact, making the city easily navigable on foot. If you're interested in taking a walking tour to help orient yourself and to learn some of the history of the area, you can download apps with maps and information to your smartphone or tablet. You may also be able to take a free walking tour. These are sometimes put on by the city hall. The tour guides are paid only in tips, meaning you aren't obligated to shell out the exorbitant fees that some city tours charge, but you still get a great tour out of it.

2. Visit Masjid Jamek.

Roughly half of the population of Kuala Lumpur is Muslim, making this mosque a very important building in the city. In fact, it served as the main mosque of the city for the first half of the twentieth century, until the National Mosque, Masjid Negara, was completed. Masjid Jamek is Moorish in style, making it markedly different from the Chinese and Indian temples that also dot the city (many of which are also free to enter).

To know more please, CLICK HERE

5 Easy Ways To Go About Marketing A Restaurant

By: Nick Fosberg Founder of Bar Restaurant Success
Author of “The Bar Restaurant Owners Guide To Doubling Your Profits & Loyal Regulars In Any Economy”

1. Facebook

According to pewinterent.org 71% of adults use Facebook. That’s the highest of all social media outlets as of now. Where Twitter comes in at 2nd place at only 23%.

 The best way to use Facebook is to use Facebook ads, but do it using the “Power Editor.” Why? Because you can target people based on their purchase behavior. For example you can target people based on if they are buying beer, wine, liquor, or meals at other bars and restaurants in your area!
If you’d like to see a video of exactly how to do that, you can do so by clicking here

Big Tip: If you are going to use Facebook ads in order to get the greatest return, you must make them an offer! Don’t just promote specials and prices. You want to make them an offer and have them come in to redeem that offer or take them to a lead capture website, a one page site that collects their information in exchange for the offer.
When you advertise like this on Facebook, you’ll be able to track the results better. You’ll know how many people came in or how many people opted in to get your offer.

2. Restaurant Review Sites

Restaurant review sites are the perfect opportunity to place an ad because you are popping up in front of people who are LOOKING for a place to eat or drink. Perfect audience to target right?
In my opinion I’d have to say that Yelp, Urban Spoon, and Zagat are the top 3 players in the review site niche. Look them up on google and test our $100 or so in ads and see what kind of results you get.
Just remember, you want to focus your marketing dollars on where you think you can hit your prime target market. Restaurant review sites is perfect for this!
To know more please click here 5 Easy Ways To Go About Marketing A Restaurant

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The Benefits of having a Take Away Counter in your Restaurant

Recently I mentioned that I added a take away counter in front of my restaurant. Which in turn gave me some incremental revenue. This particular idea is good in places where you have heavy foot traffic. Some examples are shopping malls and sidewalks. So it worked well as the resort lobby was just infront of my restaurant. Which gets busy when people check in and out.

A research done by the National Restaurant Association "nearly half (46 percent) of adults and 61 percent of millennials say an important factor in choosing a table service restaurant is the ability of takeout or delivery options" Source National Restaurant Association.

One of the benefits as as stated above is the incremental revenue received. As will be taking away food items, this won't disrupt your turn over of tables. This will be extra revenue together with the revenue from dining in. This increases your revenue without raising the operation cost much. You don't even the need to expand your restaurant. You need a staff to man the counter and also a small counter space.

Another benefit is that if the people that are taking away the food likes the food. They may dine in. Because the one thing that will bring customers back is your food. Should you offer delicious takeaways, then this will entice them to come back for more plus they might even dine in. Which means you have to make certain that the food on display is fresh as well as delicious. Additionally ensure that your counter is lit and signs are visible. And don't stinge on packaging, get some high quality and designed packaging. If you have the budget, create unique packaging that will make your restaurant stand out above the rest. I like the packaging from a bakery shop shown below. Unique and has the menu of the other products on it. Serves two purpose as a packaging as well as a flyer. Add some new items to keep your customers interested in your takeout counter. Keep the popular ones. Take a look at how the big boys such as Kentucky Fried Chicken, McDonalds, Pizza Hut do it. They are changing their specials but keeping the favourites.

One more benefit of having a takeaway counter is to sell your desserts. Put a takeaway counter by the cashier counter and visible to the dining area. Add some scrumptious looking desserts. Some customers might not have dessert in your restaurant after their meal, they might be full. If you have packaged desserts to go they might take some home. To have later with their favourite hot beverages. As with any kind of business you need to look for new ways as ideas to get incremental revenue. Do visit my other post in this Restaurant Promo Ideas website for more ideas. Hope it will be of great help to you.

 Here's an interesting article on people who benefited from having a takeout window. Happy reading Windows of opportunity: how takeaways got posh

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