Thursday, August 18, 2011

Restaurant Promotion Ideas #11. Menus

Another great promotional tool that is often overlooked is your restaurant menu. Like I have mentioned in my Previous Post “Creating Great Customer Service Culture", first impression counts. Remember that the entire menu will compliment the restaurant theme. If your menu is not appetizing to look at, people will have the same impression of your food. Most restaurants put fancy words to describe their food. But fancy words and fancy fonts to me can be a deterrent for people to order something different from what they know. Most people will not take a chance in ordering an item that they are not sure about or they might not like. Also avoid jargons or terms that only a few people can understand. I have seen some menus that are so beautiful like a works of art, a masterpiece but if your customers finds it hard to read then what's the point. It’s like a beautifully painted house without any door, you can't get in. The menu must also be easily readable, so the size of the font is equally as important as what font you plan to use. The lighting in your place is another factor to consider when choosing your characters. If your place is designed to be dimly lit, then a bright colored font will be great. Usually, dark colored font on a white or light colored paper is much easier to read. I worked in a pub where the words in the menu were luminous as the place was dark. I felt that this is a great idea.


Recently in the Coffeeshop that I manage, I have added pictures of the food to our menu. I recently took up another hobby. Its photography which I took up after our owner gave the hotel a DSLR camera. Reason is he saw that with today's technology we could add food pictures to our printed materials and didn't need a professional to take out the photos for us. We could do it by ourselves and put in on the menu easily. By adding pictures next to the description of the food, I have noticed that the customers were more adventurous. Trying out different items. But make sure your kitchen brings out the food exactly as what is in the picture, or else you will have a lot of problems. Take mouthwatering shots like the pink area of a lamb, the juicy part of the steak. I usually use Google Image to see what other restaurants use to get an idea on how my pictures should look like. In this sense the saying “A picture says a thousand words" it’s true. A beautifully photographed picture of your food is thousand times better than all the description you can write.

Also pay attention to how your menu looks. If it’s old and tattered discard it. A dirty menu will also turn away the guest.

For more of my Restaurant Promotional Ideas, please go to my website Restaurant Promo Ideas

Friday, August 5, 2011

Don’t Eliminate the Middle Man—Add One!

I came across this interesting article by Richard Saporito. It highlights that the service personnel in your restaurant is equally as important as the chef at the back. As mentioned in my Creating Great Customer Service Culture , 60% of restaurants fail in the first year. Reason being is that the food is only 20% contribution to the sucess of the restaurant. The article is as follow.

Don’t Eliminate the Middle Man—Add One!

Today, there are situations when we actually add a “middle person” instead of eliminating one for increased service efficiency. If it’s cost-effective and demand is high, then proper market positioning will make it a worthwhile endeavor. For example, my sister just informed me of a food delivery service in New Mexico that will let you choose one out of many different food outlets (all types of ethnic/fast food)- and then guarantees delivery within a specific time period. This not only gives the customer assurance of reliability, but more choices for dining take –out style.


In other areas of industry, the same idea holds true. There are electrical suppliers that no longer manufacture the product of electricity, but now are involved only in the delivery process of electricity to the customers. Because of market fluctuations, the new delivery supplier will utilize many other different energy suppliers to get the product of electricity to the customer efficiently and at the best market price. Again, adding the middle man seems to benefit all around.

In relating this theory to restaurants, it is the food runner that has become popular, especially in the larger dining establishments that rarely existed years ago. Food runners are employees who only work the rush hours of the dining room- only running food back and forth from the kitchen to the tables with light dining room table interaction (condiments, fresh pepper etc.). It is a 2-4 hr. shift, depending on how long the dining rush lasts.

Before large restaurants existed, the waiter would complete the process of order taking and delivering of the food. Today, the food runner can be implemented (additional middle man) relieving the waiter of this time consuming and sometimes painstaking process. The waiter must share a percentage of his tip with the runner, but in return his job is eased because the food is delivered for him- allowing extra time to work more tables and up sell to customers thereby increasing sales. Though, it does remain the waiter’s nresponsibility to check the table for additional diner needs-- either while the food is being placed by the runner or shortly thereafter. The tip-out to the runner is usually 10-15% depending on the service system, but well worth it if waiter sales can increase by 20-30 %.

The main point is the food runner addition improves delivery service efficiency while being cost-effective (if the sales increase outweighs the payroll increase). Properly integrating employees into the dining room with exact middle man connections always makes for smooth service flow. It’s not a matter of just blindly throwing extra employees at a service problem, but organizing the best system possible with the minimal amount of labor.

Adding the middle man can sometimes streamline operations in such way that it becomes irresistible and impossible to ignore. Always, the demand arises when delivery routes of a service system become overloaded.

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About the author: Richard Saporito is a NYC Restaurant Insider with more than 30 years experience. He is currently the President of Topserve Restaurant Consulting, Inc. and the author of "How To Improve Dining Room Service." Discover how to improve your restaurant's dining room service and dramatically increase your profits here: How to Improve Dining Room Service E- Book


Restaurant Promo Ideas

Wednesday, July 13, 2011

I came across this book after reading Robert Kiyosaki's "Rich Dad Poor Dad" books. Its one of his recommendations for a must read for people who want to be financial free. As with most books in My Little Inspirational & Self Help Books lense, this book is small, in story form and simple to understand. Below is a short review of this book.

The Man Who Desired Gold
The book starts with Bansir, the chariot builder of Babylon, who was thoroughly discouraged, sitting on the fence thinking. He was deep in thought, not caring about the hustle and bustle of the city around him. He was interrupted by the smiling face of his best friend—Kobbi, the musician. Then they discussed how their lives have evolved. How they took the trouble to learn their skills, hoping that if they increased their knowledge, their richest will increase too. But this is not always the case, their skills improve but their richest didn't increase in value. Then they remembered their friend Arkad who was wealthy. They planned to meet up with him and ask what his secret to building wealth is. I too had the same mindset like Bansir and Kobbi, thinking that if I improved my knowledge then my wealth will follow suit but now I have found that this is not the case.

The Richest Man in Babylon
In old Babylon there lived a certain very rich man named Arkad who was famed for his liberality, his generosity to charities and his family. And each year his wealth increased more rapidly than he could spend it. Because of this, his friends came to see him to learn how they can increase their wealth. Arked then told them a story on how he met Algamish, the money lender. Algamish taught him the first step to financial freedom. It is to pay oneself first. What this means is to save a tenth of your salary. I have found that if we set our mind to it we can live on 90% of our income. That's why most Personal Finance books, blogs or guru's say in order to build wealth; we need to have some sort of savings. Reason being when an opportunity comes, you have the resources to invest. This brings us to the next lesson by Algamish, which investing your savings. Algamish suggest that we invest with people who know how to invest. People who are successful in investing.

Seven Cures for a Lean Purse
After defeating the Elamites, King Sargon returned to Babylon to be confronted by another problem. The people of Babylon were no longer able to support themselves. His chancellor reported that the wealth of the people was accumulated by only a few men. This is due to their knowledge on the workings of wealth. The king asked the chancellor to search for such a person, so as he is able to teach the people. The chancellor then selected Arkad, who was then summoned to see the king. To which Arkad agreed to teach a few people so as they can teach others. He taught them the "Seven Cures for A Lean Purse"

THE FIRST CURE
Start thy purse to fattening.
What this means is that we need to save, a minimum of 10% of your income. This is so when the opportunity comes, you have the money to invest.

THE SECOND CURE
Control thy expenditures
The second cure is a continuation of the first. It is to budget yourself so as to spend within 90% of your income. You can save the other 10% as advised in the first cure. Now I am listing down my daily expenditure. I have found that there are expenditures that I really don’t need. As my company provides lunch what’s the use of having lunch outside. Take it from someone who is going to be financially free. List down daily what little things you spend and you will be surprised as where your money goes. I do it on my PDA but if you don’t have a PDA then do what one of Orpah`s guest suggested. Write on a piece of paper and put it in a box or basket. Later you can review what you spend either daily or weekly.

THE THIRD CURE
Make thy gold multiply
After saving your 10%, of your earnings and seeing it grow. But by just keeping savings in a safe place, your wealth will not increase. You need to invest to let it grow. What you should do is look for the right advisors as to what and where to invest.

THE FOURTH CURE
Guard thy treasures from loss
When your money increases, make sure you do investment that is safe. Investment that doesn't have any risk to your principal. Consult with wise men. Secure the advice of those experienced in the profitable handling of gold so as their wisdom can protect your savings from unsafe investment.

THE FIFTH CURE
Make of thy dwelling a profitable investment
To buy property or your own house. This I found to be true. When were growing up, we always stayed in a rented house which we had to shift once the owner needed the house or sold it. So for about three decades we were paying for a house that we didn’t own. So imagine that if we took a loan to purchase a house, after three decades the house would be ours. And after we pass on our children would have a place to stay. We only need to worry about paying property tax. And if we don’t want to stay there, we can rent it out. Let another person pay our loan for us, like what we did when we were young.

THE SIXTH CURE
Insure a future income
The sixth cure for a lean purse is to prepare for the day when we are not able to work. The day when we are old, sick and unable to work. In some countries they have saving program like the 401K and the Employee Providence Fund, that your employee and you contribute a percentage of your income monthly to a saving fund. You can take out your savings when you reach the retirement age. But as what Robert Kiyosaki said with the ever increase in inflation this call may not be enough. So we need to look at other avenues. We also need to plan for the day when leave this world, so as our loved ones are provided for.

THE SEVENTH CURE
Increase thy ability to earn
This is the same thing highlighted by Robert Kiyosaki in the Rich Dad Poor Dad Series. In order to be financial free, we need to have another source of income. What he suggested that works for him was real estate. There is alot of other avenues to make money, choose one that suits you. There is the Multi Level Marketing or what I am trying out now is Internet Marketing. Its hard work but people have succeeded in it, so I intend to be one of them.

Meet the Goddess of Good Luck
In old Babylon, there is an important building called Temple of Learning where people came to discuss on any matter no matter what levels they were. One such person who had his own special hall was Arkad. He came here frequently to discuss to ways to improve them. Tonight they were discussing on how they can attract good luck. What they have found out that betting on the gaming tables doesn't attract the Goddess of Fortune. They continued to discuss on missed opportunity. How opportunity comes in a few seconds only and how they were not grabbed fast enough. So what this means is good luck follows those who grabs opportunity fast.

The Five Laws of Gold
Around a campsite Kalabab tells his slaves the story of Arkad the richest man in Babylon as told him by Nomasir, Arkad's son. He tells the story of Arkad wanting his son to proof to him that he is capable of handling the estate that his father will leave him. How he send Nomasir out with a bag of gold and a clay tablet, asking him to return after 10 years. When Nomasir returns he gives an account of what he did. How he lost the bag of gold to a scam. He then tells the tale how he used what was written on it. On it was written the Five Laws of Gold.

The five laws of gold were

THE FIVE LAWS OF GOLD
1. Gold cometh gladly and in increasing quantity to any man who will put by not less than one - tenth or his earnings to create an estate for his future and that or his family.
2. Gold laboureth diligently and contentedly for the wise owner who finds for it profitable employment, multiplying even as the flocks of the field.
3. Gold clingeth to the protection of the cautious owner who invests it under the advice of men wise in its handling.
4. Gold slip peth away from the man who invests it in businesses or purposes with which he is not familiar or which are not approved by those skilled in its keep.
5. Gold flees the man who would force it to impossible earnings or who followeth the alluring advice of tricksters and schemers or who trusts it to his own inexperience and romantic desires in investment.

Then Nomasir goes on to tell how he used the wisdom of the Five Laws of Gold

The Gold Lender of Babylon
This chapter starts with Rodan, the spearmaker walking towards Mathon, the moneylender. He just had received a large sum of money for his work, now he asking Mathon should he lend to his sister's husband to invest and whether it’s a good idea. Then advises him, that he can lend the money if it doesn't burden him. Then Mathon goes on to show Rodan his token chest and explains the contents, so as Rodan understands the importance of lending money to a person who can pay back.

The Walls of Babylon
The story continues with Old Banzar, a grim warrior guarding the passageway leading to the top of the ancient walls of Babylon. The city is under attack but there are only few defenders. Banzar from his vantage point gets first hand news on the fight below. One by one the citizens come to him for reassurance that the wall will hold against the attack. He reassures them not to worry. The walls of Babylon again protected the citizens as the enemies retreated. The moral of this story in life we should also build some protection with insurance, savings to be used for a rainy day.

The Camel Trader of Babylon
Tarkad, the son of Azure was very hungry because he had only eaten only two figs in two days. He was looking for someone who could spare him some food. But he meets the person who he has been avoiding, Dabasir, the camel trader. Dabasir invites him to join him for dinner in a restaurant but only orders water for Tarkad. While he eats his meal in front of starving Tarkad, Dabasir tells of tale how he conquered his enemy- debts.

The Clay Tablets from Babylon
The story starts Alfred H. Shrewsbury from the Department of Archaeology writing to Professor Franklin Caldwell. He says he has translated the five tablets the Professor sent to him. He says that he found it interesting; it’s about the story of how Dabasir clears his debts. Dabasir writes on the tablet how he lived on 70% of his earnings, saved 10% and he used the last 20% to clear off his debts. So the Professor tries it with his wife. By following the writings of Dabasir, he created a plan as to get out of debt. Which he did. And later the Professor wrote to Shrewsbury that's he is financial free by following Dabasir's plan.

The Luckiest Man in Babylon
In this chapter you will hear how Sharru Nada on a camel caravan journey tells of a tale how he came out of slavery. He was telling Hadan Gula, grandson of Arad Gula how his grandfather also got himself out of slavery. Hadan Gula didn't believe it at first. Then Sharru Nada continued his tale. Relating how Arad Gula brought helped him to get out slavery. He also related what happened to his friends that was sold wih him in the slave market and how he worked hard to save some money. Then only did Hadan Gula believe and promised to follow the success of his grandfather.

An Historical Sketch of Babylon
The last chapter is a historical account on the city of Babylon.

It is hard to believe that this book was first published way back in 1926. Reason being the ideas in this book can still be used in today's world. This is also a great book given as gift to young person.

For more Inspirational Book reviews, please go to my Little Inspirational & Self Help Books lense

Thursday, June 9, 2011

PDF Viewer

PocketXpdf

I have always loved reading. When I was young it was books like Secret Seven, Famous Five, Three Investigators and so on. Nowadays I look for books that inspire and motivate me. So when I travel normally always have a book to read especially before I sleep at night. Now it’s even better, there are books in PDF format. Now I can store a lot of reading materials in my pc and bring it with me anywhere. Before if I wanted to read on my mobile, I had to convert the PDF document into a word format but you normally loose the pictures in the process. Now I found great free software. Its called PocketXpdf. You can save all the PDF files on your memory card like I do as you can easily open each file. Another thing that I like about this program is that I can bookmark where I left off, so I can come back to read it later. By bookmarking it I can load it to the right page without having to look for it and waste a lot of time. One of the bugs that this software has is when you zoom too close you will get a "Not enough free memory warning" and the software will cancel the zooming. But I normally click on the "View as text " key. Then you can enlarge the text as you prefer.

What’s in my Pocket Pc

Sunday, May 29, 2011

People who will Inspire You- Against all Odds

My Story
We all need heroes, someone to look up to. The people who you choose as heroes,mentors or idol(whatever you may call them) are a reflection of who you are or who you want to be. So choose people who add true value to your life. When I was young my heroes were the firemen, nowadays they are people who have succeeded inspite of difficulties. Someone who have become successful like Bill Gates, Walt Disney, Donald Trump and many more. I don`t admire movie stars, sports stars or celebrities. Reason being these people will normally disappoint or distress us when they fall from grace. People like Tyson, Tiger Woods and even Lohan are bad influence to youngsters today.


Even Robert Kiyosaki said in his Cashflow Quadrant book that you need heroes to succeed. Someone to look up to, to learn from. Apart from reading inspirational books, I also like to read about the lives of successful people. I like to read about how they succeeded through difficulties, their rags to richest stories and how they live. To my surprise most of them are very frugal. I like to catchup on the news of how they are doing now. Even closer to home, there are people who has succeded against all odds and they are my inspiration. To name a few there is Lim Goh Tong of Genting Highlands, Dr. Mahathir our former Prime Minister, Tony Fernandez of Air Asia and more.

Lim Goh Tong

Lim Goh Tong is the guy who took an unexplored hilltop to make it one of the famous holiday destination in Malaysia, the Genting Highlands. I came across his bio in the Genting Highlands website. He is a fine example of the results of what a `Can Do` and `Never Give Up` attitude can do. Lim Goh Tong was an immigrant from a little mountainous county in Fujian, China. He came to Malaysia to work as a carpenter and rised up to be a building sub-contractor. The idea for Genting Highlands came when he was having dinner in Cameron Highlands. He thought it would nice to have a cool place where people can escape from the heat in the lowlands. As Cameron Highlands was too far from Kuala Lumpur, he had to search for another location. He did some research and that's where he found an unexplored hilltop called Genting Highlands. He started building a casino up there. And he continued adding building after building until it is what it is now. As he was building at a new unexplored location, there were many difficulties he had to face. But all the difficulties didn`t stop him. You can click on the link below to read about him. He has since passed away in 2007, now the Genting Empire he created is being run by his son

My Heroes- People who inspire me

Monday, May 23, 2011

Have Heroes that Inspire you

We all need heroes, someone to look up to. The people who you choose as heroes,mentors or idol(whatever you may call them) are a reflection of who you are or who you want to be. So choose people who add true value to your life. When I was young my heroes were the firemen, nowadays they are people who have succeeded inspite of difficulties. Someone who have become successful like Bill Gates, Walt Disney, Donald Trump and many more. I don`t admire movie stars, sports stars or celebrities. Reason being these people will normally disappoint or distress us when they fall from grace. People like Tyson, Tiger Woods and even Lohan are bad influence to youngsters today.


Even Robert Kiyosaki said in his Cashflow Quadrant book that you need heroes to succeed. Someone to look up to, to learn from. Apart from reading inspirational books, I also like to read about the life of successful people. I like to read about how they succeeded through difficulties, their rags to richest stories and how they live. To my surprise most of them are very frugal. I like to catchup on the news of how they are doing now. Even closer to home, there are people who has succeded against all odds and they are my inspiration. To name a few there is Lim Goh Tong of Genting Highlands, Dr. Mahathir our former Prime Minister, Tony Fernandez of Air Asia and more.



Datuk Tony Fernandez

He is the guy who you normaly see in the media casually dressed and wearing his signature red Air Asia Cap. But he is the guy who had a dream, mortgage his home, bought an ailing airlines for RM1 which landed him with a RM40 million debt and finally turn the airlines company around to make it one of the best low cost airlines in the world. He started AirAsia after the September 11, when everyone was afraid to fly. And many airlines was going into the red. But Tony Fernandez said this timing was perfect. The leasing cost of planes were low and airlines lay-offs meant that that experience staff were readily available. He is a great example of turning lemons into lemonades. He is also a great example of Managing by Walking Around, people have seen him carrying luggage, checking in guest and so on. He believes that if you are closer to the ground you can hear more. On reading his bio I was surprised that he was from my hometown.

Sunday, May 8, 2011

How the Boss or Owner can bring down a company

12. There are three ways in which a ruler can bring misfortune upon his army:--



13. (1) By commanding the army to advance or to retreat, being ignorant of the fact that it cannot obey. This is called hobbling the army.


14. (2) By attempting to govern an army in the same way as he administers a kingdom, being ignorant of the conditions which obtain in an army. This causes restlessness in the soldier's minds.


15. (3) By employing the officers of his army without discrimination, through ignorance of the military principle of adaptation to circumstances. This shakes the confidence of the soldiers. Chapter III. ATTACK BY STRATAGEM verse 12 -15

What this verses means is that the boss or CEO should leave the running of the operations to the managers that is closer to the operations. This is because these people know how bad or good the situation is. They know whether they can win or lose. If the CEO insists of his orders being followed without knowing the outcome than his company might fail. One example is when I was working as a waiter in a hotel that has just been taken over by an international chain. The Group General Manager insisted that we serve the local dishes in woks. We tried to explain to him that the local taboo is that its bad manners to eat from the wok. He didn't want to listen. The result of this came in the form of bad publicity and lose of business from the local community due to the fact that they didn't want to eat from the wok and that the hotel was not sensitive to the local culture. In some companies, there are times when the bosses or owners insist on put personnel even though the person is not experienced. This will then make the experienced staff there feel very frustrated working for a boss that doesn't know their job. Sun Tzu has verse for that to.


33. If there disturbance in the camp, the general's authority is weak. If the banners and flags are shifted about, sedition is afoot. If the officers are angry, it means that the men are weary. Chapter IX. THE ARMY ON THE MARCH verse 33

How I use the Art of War