Tuesday, April 19, 2011

A Restaurant Promotion Idea- Watch Reality Shows

I know this goes against what some parents told us when we were kids. That in order to succeed we need to watch less TV and study more. And I'm aware that some reality shows bring out the bad side in people. But there some if you cut out the backbiting and bad sides of humans, can be a great learning process. One such show that I loved to watch was "The Apprentice", the show with Donald Trump. The show is about people working in teams at projects in order to be the last one standing to be "The Apprentice” for Donald Trump. There is one episode that is an example to what you can learn from it. It was the one when each team had to promote a product using a limited amount of money. One team used their money to promote at the back horse drawn carriages. As promoting on horse drawn carriages was expensive, they managed to get only 10 carriages. Another team promoted on sandwich boards carried by people walking around. Promoting on sandwich boards were much cheaper, they managed to get 50 sandwich boards moving around the town. So from there you can see who had the most coverage. From this episode I learnt that if I put up one banner, how strategic the location may be. You will only capture a certain amount of coverage. But if you put up buntings around you will capture more people. And I have also learnt that the overhead for putting up 30 buntings is the same as putting up one banner. So now I put up more buntings. Another great reality show is "Restaurant Makeover". It has a lot of ideas on how to design a restaurant. And the ideas are very simple and nice.   This Reality Show is about two people (a designer and a chef) helping people to revise and revitalize their restaurant. The Restaurant Makeover team has only 6 days to make the restaurant with a new menu and design with a limited amount of money. The ideas that come out are great and simple and also don’t take too much money. I have also learnt that you don’t need a large menu to attract people just a small one with all your specialties.

For More Ideas on Promoting your Restaurant you can go to my website Restaurant Promotion Ideas

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