Restaurant Promotion Idea # 33 - Father's Day Specials

Five Restaurant Promotion Ideas for Father's Day

Based on the research by the National Restaurant Association. Father's Day is the third most celebrated holiday right after Valentine's and Mother's day. They estimate that more than 50 million Americans will dine out on Father's Day in 2013. My friend, a chef used to joke that fathers are the ATM machines of families. When the family needs money, they will go to dad to request money. Thus it’s a good idea to create promotional activities in your restaurant for the breadwinner in all of our lives.

1. Dad and Kids Discount

Offering special discounts to attract people is a normal practice for restaurants. This father's day, offer discounts but with a difference. Create a table in which to highlight the percentage given out according to the number of children dining with dad. Below is an example that I found. * Dad that comes in with one paying child gets 25% off from his meals. * Dad that comes in with 2 paying kids gets a 50% off from his meal. * Dad that comes in with 3 paying kids gets a 75% of on his meal. * Dad that comes in with 4 or more paying child gets his meal for free. This concept works well if you are having a buffet on Father's Day.

2. Father's Week

There are some fathers who don't have the chance to celebrate Father’s Day on a Weekend. Those in the service industry or civil services have to work on Sundays. So to suit with this kind of Dads, hold a ”Father's Week" leading to Father's Day. It's not necessary to do a buffet daily. Just have special menus intended for dad. This particular restaurant promotion idea will help to fill your restaurant during the slow weekdays.

3. Father's Day contest

Most people love contest. To get more leverage for your restaurant create some exciting Father's day contest. Use Instaqram in which people can upload their pictures. Come out with a theme. Perhaps father and kid look alike, sweetest as well as cutest father and kid picture. You can even have a "Best Dad" or "Why I adore My Dad " essay writing contest.

4. Fathers Day Gift Baskets

As with my post Valentine's day ideas " Restaurant Promotion Ideas # 29 – Valentine Specials" to get incremental business, you could sell picnic baskets. Even for father's day you sell picnic baskets. Do some research. If you are located in near to a golf course, create special picnic baskets for golfers that kids can buy for their golfer dad. Have a wine bottle or 6 pack of beer together with some snacks that dad could bring on the golf course . If you are located close to a fishing area create a picnic basket that will suit anglers.

5. Pre sell coupons

l discovered this particular idea on Pinterest. Exactly how this works is that the family can buy gift vouchers for their dad. They can pre buy drinks vouchers for their dad, that dad can redeem later on. Offer interesting gifts such as beers, wines, cocktails all at a special price. Give the vouchers a validity of 3 months. All through this promotion, hire a photographer or get your staff to take out photos of families having a good time in your restaurant. Get their email address and inform them that you will send the pictures to them via email. This is a great way email addresses for future promotional activities. Special occasions great opportunity to bring in both new as well as existing customers.  

 Also Read

Restaurant Promotion Idea #15:- Halloween Specials

Halloween like Valentine’s Day and Mother’s Day is another festival that is currently being commerlized by businesses especially those related to Food and Beverage. Instead of doing it on the Halloween day like most establishments, we held our ipromotion for a week and on the Halloween’s Day we made it really grand. As with most of my promotions in this blog, below is a simple account on how we organised our Halloween Week. Hope if it will be of some help for your establishment.
Read more here, please CLICK HERE.  

Resources to turn your good restaurant into a great business

Knowing how to run a restaurant is no guarantee of restaurant success. That's because operating a restaurant and building a thriving business requires totally different skills and expertise. Join our community of thousands of independent restaurant operators who are learning new skills, making better business decisions, applying new tools and improving their results. To join please click RestaurantOwner.com  

Featured Resources

DOWNLOAD: Customer Comment Card
It's crucial you know what your guests are thinking. It's estimated that only 1 in 20 people will complain when they have a problem in a restaurant. The problem for the operator, is that many of these people simply don't come back.
A well-conceived Customer Comment Card system will give you immediate and ongoing feedback of how your guests' perceive your restaurant, both good and bad. While it's always nice to hear the accolades, it's actually better to get the bad news - so you can do something about it! If you respond to a complaint quickly and show you genuinely care, you have a good shot at retaining customers before they decide to leave and never come back.
 To see other resources, please click here RestaurantOwner.com