By utilizing digital displays you can do away with printing of posters to promote your specials as well as products. You can even add a few different promotions and just allow the display to play the pictures. If you were to use the traditional printed poster you would need to print several different posters intended for various promotions. Besides to placing them around the restaurant hoping the customer will see it. A moving picture show will catch people's attention as opposed to a static poster. You can even change your promotions and specials weekly and fast.
You can buy a software that you can plug to your LCD TELEVISION or you can even use a DVD player that can work using a USB flash drive. You will find quite some not to expensive USB compatible DVDs available in the market now. Just create a few jpeg pictures of your specials, put it on a flash drive, connect it into your DVD and play. Ensure the time between pictures are not too fast or too slow. Making use of Digital Display to promote merchandise, specials as well as menus have long the retail and the fast food business. But restaurants are slow to use this promotional idea. Some restaurants have a television set up in their dining area, which they will show movies, news or sporting events. I have noticed that most people are not interested in what’s on TV. If they wanted to watch TV, they wouldn't have come out for dinner. Put it to use as a promotional board. Place some nice pictures along with unique taglines on it. If you are in a location with heavy traffic, a digital board behind your window. Pictures of delicious foods will tempt customers to stroll in.
Depending on your customers. To create the jpeg pictures I use Powerpoint and "Save as" jpeg. Make sure your food pictures are sharp or else it will break up on the screen. Add some unique or funny tag lines. This will capture the attention of your customers.
Bear in mind these days people don't have the time to read lengthy taglines. Visit some famous fast food outlets such as McDonalds, Burger King and Starbucks. These people go to great lengths to study exactly what captures people's attention. As the saying goes " A picture paints 1000 words". You won't have to worry if your employees don't explain a promotion, cause the picture will tell all.
You can place your LCD Display anywhere. At the entrance, at the hostess stand, at your waiting lounge as well as at several location of the restaurant. Cost might be factor with regards to setting up a digital promotion board. But its a one time installation as compared to printing posters. You need to brand new posters for new promotion. With a digital board you just design your products and uploaded it into the screen. If you don't need it anymore, you just delete it.
Below are some of the specials that I created on Powerpoint and uploaded on my Digital Display
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One way you can promote your new menu is to publish a recipe book of your signature dishes. Famous chefs have been doing this to promote themselves and their creations for quite some time. Those that had the chance to market their recipe books abroad also attracted tourist to venture to their outlet from afar. Most restaurants don’t like giving out their recipes fearing that people will open another food outlet close by using their recipes or their guest will be able to cook the dish at home so they won’t be dining in your outlet. So what if you lose a few customers, but cooking is not about exactly following the recipe, its about passion. Read more please CLICK HERE
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