We modified the idea a bit. What we did was instead of the military hat, we used a construction hard hat. We referred the challenge to "The Hard Hat Challenge". Like the video, the customer got struck with his drink on the hard hat. Then a rubber mallet. Followed by their drink and a shovel. Finally it was their drink as well as an empty barrel. Our variation was that the friend performed this instead of the bartender. Thus if the friend wanted to get even, they had to buy another round of "Hard Hat Cocktails". The people that completed the "Hard Hat Challenge" got our pub t-shirt and their photo on the pub wall. Its was fun and the customers enjoyed themselves. Some even took videos and pictures to post on their social media. That's free advertisement for you.
To add to the enjoyment, I purchased several syringes and test tubes. Created shooter drinks in them and sold it as prescription after the "Hard Hat Challenge". After the challenge, you can buy our special "Hard Hat Painkillers" at a discounted price. So we managed to get incremental business.
Another challenge that you can use is like the Youtube video below. The person who finishes all the shooters at one go and is still standing. Will get the beverages free of charge, a challenge t-shirt as well as their photo on the wall of fame. Ensure you collect the money first. Otherwise when they pass out before they finish, you might not get your money at all. I saw this kind of challenge at a tiny bar in Koh Samui, Thailand known as "Viking Bar".
Look around or surf Youtube. There's alot of crazy and unique bar challenges to add the "WOW" in your place
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Restaurant Promotion Idea #38 – Fun and Unique Restaurant Challenges
Besides creating signature dishes or beverages. You can also create fun as well as unique challenges. This will make your restaurant stand out above your competition.
Many may have watched Adam Richman on “Man vs Food”. Adam goes around The United States searching for unique and outrageous restaurant challenges. The challenges vary from eating the largest burger or pizza, eating the highest number of oysters or chicken wings at a specific time. The winner
will receive a restaurant souvenir along with their picture on the wall. Do something like that to create awareness for your restaurant.
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